FUNDAMENTALS OF DIGITAL MARKETING: MODULE 21 Quiz Answers.

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 21 Quiz Answers

Question 1: Fill in the blank: Website analytics can tell you _____________.

A: What time of day your website gets the most traffic

B: How many mentions or likes you get on social media

C: How well your competitor’s ad campaigns are doing

D: The email addresses of visitors to your landing pages

Question 2: Analytics can give you immediate valuable information about which type of customers?

A: Previous and current customers

B: Current and future customers

C: Previous and future customers

D: Offline and online customers

Question 3: If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?

A: How long people spend on your ‘How To Find Us’ page

B: Which day of the week is most popular for bookings

C: Whether your funny Tweet goes viral

D: How many people visiting your site book a room with you