FUNDAMENTALS OF DIGITAL MARKETING: MODULE 3 Quiz Answers

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 3 Quiz Answers

Build your web presence Quiz Answers

Question 1 of 1: Addie runs a local bakery. After getting the business up and running over the last six months, she’s now ready to create a digital presence. What do you think Addie should set up first: a social media profile or a mobile app?

1. Social media profile.
2. Mobile app.

Addie is investigating how to create business websites for her local bakery business. She’s trying to get her head around how websites work. How good is your tech knowledge? Can you check the facts for Addie?

Question 1 of 4: An IP address is made up of a string of numbers that can be located by any device connected to the internet. 
True
False

Question 2 of 4: A browser figures out where online content is hosted and displays it to the user. 
True
False

Question 3 of 4: Every website is hosted on a server. 
True
False

Question 4 of 4: When users navigate to a website it is known as ‘hosting’. 
True
False

Question 1 of 1: Addie is drafting a description for the About Us page of her bakery website. Which do you think works best?

1. Love cake? So do we. Here at Knead to Know Bakery we have a passion and reputation for creating the most delicious cookies, cakes and bread.
2. Our business is driven by our vision and objective – to commit to sustainable, local produce that engages with and builds community spirit.
3. We are the best bakers in town. Just like that!

Question 1 of 1: Addie wants to make her website easy to navigate. Which of the following features should Addie include on every page of her website?
Side menu
About Us information
Bakery logo leading to homepage
Search field

Question 1 of 1: To make the homepage of her local bakery website interesting, Addie wants to add some media elements to it. Different elements will cause the page to take longer to load, so she needs to get the right mix for the site. Can you put the following elements in order from the ones with the longest load time to the shortest? Click and hold to drag the items into the right order, then select Submit. Below is the correct order

2 minute HD advertising video for the bakery
Large high res, full screen background image
20 second explainer animation
Low res compressed thumbnail image
Twitter button that links out to twitter page
Text descriptions

Build your web presence Quiz Answers

Question 1: Which of the following statements is true when it comes to developing a web presence for a business?

A: Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app

B: Building a new website requires a large budget

C: Mobile apps enable your customers to purchase your products without being on your website

D: All businesses must have a website to sell products

Question 2: What is a web server?

A The customer service representative you can call when you have questions about your website

B: The answer you get when you search a term on the web

C: A computer connected to the Internet with software that allows it to host all the components of your website

D: The device that determines the speed of your mobile connection

Question 3: Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

A: Hyperlink

B: Return link

C: Menu bar

D: Breadcrumb

Question 4: Which of the following is something you’ll probably want to exclude from your website?

A: Prices

B: A lot of deep scientific information and detailed statistics

C: Special offers

D: Certifications to show you’re qualified to provide a service

Question 5: Which of the following is an example of a ‘call to action’ on a website?

A: A list of phone numbers customers can use to get in contact with you

B: A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address

C: An icon button that takes the customer to your social media accounts

D: A hotline phone number that helps users complete their purchases

Question 6: What should you consider when developing your website content?

A: What your customers are looking for

B: Your latest promotions and discounts

C: Your brand values

D: Whether the content will go viral or not