Course Content: Digital Marketing Training in Jalandhar
Module 1: Introduction to Digital Marketing
- Understanding Digital Marketing Landscape
- Evolution and Importance of Digital Marketing
- Key Digital Marketing Channels Overview
Module 2: Website Foundations for Digital Marketing
- Website Structure and Design Principles
- Basics of User Experience (UX) and User Interface (UI)
- Mobile Responsiveness and SEO-Friendly Practices
Module 3: Search Engine Optimization (SEO)
- On-Page and Off-Page SEO Techniques
- Keyword Research and Strategy
- SEO Analytics and Performance Monitoring
Module 4: Pay-Per-Click (PPC) Advertising
- Introduction to Paid Advertising Platforms (Google Ads, Bing Ads)
- Campaign Setup, Budgeting, and Ad Copy Creation
- Conversion Tracking and Analytics Integration
Module 5: Social Media Marketing (SMM)
- Social Media Strategy Development
- Content Creation and Scheduling
- Advertising on Major Social Platforms (Facebook, Instagram, LinkedIn)
Module 6: Email Marketing
- Building Email Lists and Segmentation
- Crafting Effective Email Campaigns
- Email Automation and Analytics
Module 7: Content Marketing
- Content Creation Strategies
- Blogging, Video Marketing, and Infographics
- Content Distribution and Amplification
Module 8: Influencer Marketing
- Identifying and Collaborating with Influencers
- Developing Effective Influencer Marketing Campaigns
- Measurement and ROI in Influencer Marketing
Module 9: Analytics and Data-Driven Decision Making
- Introduction to Google Analytics
- Key Metrics for Digital Marketing
- Data Analysis for Performance Improvement
Module 10: Advanced Strategies and Emerging Trends
- Advanced Social Media Strategies (Chatbots, Live Video)
- Voice Search Optimization
- Augmented Reality (AR) and Virtual Reality (VR) in Marketing
Capstone Project: Implementing a Digital Marketing Campaign
- Developing a Comprehensive Digital Marketing Campaign
- Integration of Multiple Channels
- Performance Analysis and Optimization
Digital Marketing Training Certification
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Digital Marketing Course Fee and Duration in Jalandhar
| Track | Regular Track | Weekend Track | Fast Track |
|---|---|---|---|
| Course Duration | 45 – 60 Days | 8 Weekends | 5 Days |
| Hours | 2 hours a day | 3 hours a day | 6+ hours a day |
| Training Mode | Live Classroom | Live Classroom | Live Classroom |
- Digital Marketing Specialist/Manager
- SEO Specialist/Manager
- PPC Specialist/Manager
- Social Media Manager
- Content Marketing Manager
- Email Marketing Specialist/Manager
- Analytics Manager
- Influencer Marketing Manager
- Digital Marketing Consultant
- E-commerce Marketing Specialist
- Brand Manager
- Digital Marketing Trainer/Instructor
- Freelancer/Entrepreneur
- Digital Marketing Analyst
- Amazon
- IBM
- Microsoft
- Adobe
- HubSpot
- Salesforce
- Oracle
- Accenture Interactive
- PwC Digital Services
- WPP
- Dentsu Aegis Network
- Merkle
- Digitas
- Razorfish
- VMLY&R
- Edelman Digital
- Deloitte Digital
Qualifications for a Digital Marketing course in Jalandhar typically require a high school diploma or equivalent. This course benefits students, marketing professionals, entrepreneurs, and anyone seeking to enhance digital skills. It equips learners with tools, strategies, and expertise to navigate the dynamic online landscape, fostering career growth and business success.
