FUNDAMENTALS OF DIGITAL MARKETING: MODULE 2 Quiz Answers

Your first steps in online success Quiz Answers

Hamish is a successful hairdresser. He’s decided to grow his business by opening another salon. Hamish doesn’t have an online presence yet, but thinks this might help. Which of his business goals could being online help him achieve?

Select All Correct Responses

A) Attract new customers

B) Gather customer feedback

C) Source new hair colouring products

D) Advertise extended opening hours

Hamish has created a website with an online booking system for his salon appointments. He wants to engage more with his customers and came up a list of goals. Help Hamish to match each task with the online tool you think he should use to achieve his goal.

Question 1 of 4: Gather customer feedback

An online gallery
Email survey
A map
Social media page

Question 2 of 4: Tell customers about the extended opening hours

An online gallery
Email survey
A map
Social media page

Question 3 of 4: Show customers Hamish’s latest hair looks

An online gallery
Email survey
A map
Social media page

Question 4 of 4: Help local customers find the new salon

An online gallery
Email survey
A map
Social media page

Hamish’s website isn’t getting as many visitors as he’d like. He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works. Can you explain what SEM enables you to do?

Question 1 of 4: Buy ad space on a search results page

True

False

Question 2 of 4: Bid for keywords to display your content in search engines

True

False

Question 3 of 4: Tag keywords within your website content

True

False

Question 4 of 4: Optimise your website’s design

True

False

Despite his digital presence, the number of hits on Hamish’s website is still low. He’d like to use analytics to find out more about how customers are interacting with his site. What can he learn from analytics? Select the ways you think analytics can help business owners.

Question 1 of 4: Show which pages of a website are most popular.

True

False

Question 2 of 4: Log which items of the website are clicked on.

True

False

Question 3 of 4: List which parts of the website a user doesn’t like.

True

False

Question 4 of 4: Identify where in the world visitors are logging on from.

True

False

Your first steps in online success Quiz Answers

Question 1: Which tool helps you measure the success of your website?

A: Keyword Planner

B: Ad Gallery

C: Ad Preview Tool

D: Analytics

Question 2: Which of the following statements is true when it comes to taking a business online?

A: Stick to what you are doing and don’t make changes

B: The same content works across online and offline platforms

C: Use analytics to make informed decisions

D: Use analytics to track your customers across the Internet

Question 3: Which term best describes the business activity that occurs when website visitors buy products or services from you online?

A: E-commerce

B: Display advertising

C: Search engine marketing

D: Pay per click

Question 4: Which of the following statements is true when marketing your business online?

A: You need a website to show up in search results

B: You’ll reach a similar client base to the one you have in the real world

C: You’ll be seen by the same volume of customers whether you use search advertising or not

D: Social media is a great way to engage your audience

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 2 Quiz Answers