FUNDAMENTALS OF DIGITAL MARKETING: MODULE 17 Quiz Answers Connect through email Quiz Answers Question 1: Which of the following will you need to start an email marketing programme? A: A collection of email templates B: A ‘Contact Us’ form C: A way to collect people’s email addresses D: A set budget Question 2: Which of […]
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 16 Quiz Answers Get started with content marketing Quiz Answers Question 1: Which of the following is an accurate definition of what a content marketing campaign involves? A: Creating and posting content ad-hoc when you have the time B: The creation of time-sensitive content that can be published through various […]
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 15 Quiz Answers Make mobile work for you Quiz Answers Question 1: When considering how mobile users will search for your business, which types of keywords should you focus on? A: Long tail keywords B: Shorter keywords and phrases C: Longer keywords and phrases D: Exact match keywords Question 2: […]
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 14 Quiz Answers Discover the possibilities of mobile Quiz Answers Question 1: When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first? A: Redesign your website colour scheme B: Optimise your site C: Create a mobile app D: Shorten your website […]
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 13 Quiz Answers Deep dive into social media Quiz Answers Question 1: A robust social media plan includes which of the following? A: A list of content that mimics competitor content B: All of your online business goals C: A long-term schedule identifying when to post content D: A list […]
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 12 Quiz Answers Get noticed with social media Quiz Answers Question 1: Which of the following can businesses achieve by using social media? A: Attract new audiences B: Build a good reputation with customers C: Meet sales goals D: Increase traffic to their website Question 2: Fill in the blank: […]
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 11 Quiz Answers Help people nearby find you online Quiz Answers Question 1: Which of the following factors help search engines determine if your business is local? A: Location details on the website, quality content and how mobile friendly the website is B: Location details on the website, list of […]
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 10 Quiz Answers Get noticed locally Quiz Answers Question 1: How can you improve a business’s visibility to people located near you geographically? A: Translate your website into at least two more languages B: Offer free phone support during business hours C: Ensure you have good analytics on your website […]
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 9 Quiz Answers Improve your search campaigns Quiz Answers Question 1: Which of the following is a benefit of using relevant ads and landing pages? A: Increased cost for ad placements B: Higher ad positions on the search results page C: Higher cost per clicks on your ads D: Ads […]
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 8 Quiz Answers Be noticed with search ads Quiz Answers Question 1: Search engine marketing can also be called what? A: Pay-per-click advertising B: Organic advertising C: Search box marketing D: One-click advertising Question 2: In an SEM auction, your Quality Score is based on which aspect of your ad? […]
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 7 Quiz Answers Make search work for you Quiz Answers Question 1: Which of the following page titles would be most suitable for a website page describing a store’s return policy? A: How to Send Stuff Back B: [Company Name’s] Return Policy C: Return Policy D: Company Policies Question 2: […]
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 6 Quiz Answers Get discovered with search Quiz Answers Question 1: Which of the following factors should you consider when optimising your website for search engines? A: Colour scheme B: Recycled content C: Inspiring business name D: Site popularity Question 2: What should be the first step of a structured […]