FUNDAMENTALS OF DIGITAL MARKETING: MODULE 16 Quiz Answers

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 16 Quiz Answers

Get started with content marketing Quiz Answers

Question 1: Which of the following is an accurate definition of what a content marketing campaign involves?

A: Creating and posting content ad-hoc when you have the time

B: The creation of time-sensitive content that can be published through various channels

C: Regularly emailing customers with news about a business’s products or services

D: The creation and promotion of online materials with the goal of increasing interest in a product or service

Question 2: What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

A: Marketing channels

B: Demographics

C: Audience segmentation

D: Group dynamics

Question 3: Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.

A: Humour

B: Please

C: Surprise

D: Educate

Question 4: Which of the following best describes why approaches to writing need to be adapted for online content?

A: Online readers have a reduced attention span, due to being flooded with information

B: Certain blogging platforms have a limit on the word count you can publish

C: Online readers only like to engage with long-form pieces of content

D: Online audiences are typically younger, so the language used needs to reflect this

Question 5: What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?

A: Creating a content calendar

B: Designing illustrations to support content

C: Segmenting your audience

D: Identifying social media influencers

Question 6: Which of the following metrics could help you understand which blog post is resonating the most with your audience?

A: Session duration

B: Page views

C: Referral traffic

D: Unique page views