FUNDAMENTALS OF DIGITAL MARKETING: MODULE 4 Quiz Answers

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 4 Quiz Answers

Plan your online business strategy Quiz Answers

Sam has recently decided to launch an online fitness coaching service. He has registered a domain name and set up a website, but is unsure of how to launch his business online in a way that will help him grow sustainably. Help Sam create his own online business strategy, by selecting the correct steps he should take.

Question 1 of 3: What should his first step be?

1. Define business goals
2. Create an email template
3. Find an investor
4. Ask the bank for advice

Question 2 of 3: What should his second step be?

1. Launch a blog
2. Hire an assistant
3. Design a logo
4. Write a mission statement

Question 3 of 3: What should his third step be?

1. Launch an advertising campaign
2. Identify his USP
3. Launch a newsletter
4. Hire an accountant

Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful?

Question 1 of 4: He should focus on duplicating his successful offline marketing efforts to an online audience

1. True
2. False

Question 2 of 4: He should sell at a cheaper price on the website to attract more customers

1. True
2. False

Question 3 of 4: He should identify his various online and offline audiences, and how best to engage them

1. True
2. False

Question 4 of 4: He should consider paid online advertising as the sole means of promoting his business online

1. True
2. False

Question 1 of 1: Holly owns a dance studio. To improve sales of dance classes, she is reviewing how her marketing team could update the company’s online presence. As part of the rebrand, the team listened to customer feedback and mapped customer journeys. They identified two things online customers generally struggled with: navigating the website and finding the business’s contact information. Which of the brand’s touchpoints should Holly modify to help address her customer’s feedback?

Select All Correct Responses

1. Website layout
2. Instagram account
3. Instructor’s Blog
4. Email marketing

Question 1 of 1: Bobbi owns a protein shake company, which has been trading for 3 years. Her products are stocked in a number of gyms, but the company has not seen much growth in recent months. Bobbi would now like to break into the online market to boost product sales. Which of the following actions should Bobbi take to identify opportunities for online business growth?

Select All Correct Responses

1. Hire a financial planner
2. Identify a USP
3. Ship to new countries
4. Build a SWOT analysis
5. Distribute feedback forms to suppliers
6. Review competitor websites

Ryan has written some KPIs to help his fitness centres achieve the business goal of “improving overall client satisfaction”. Review these four KPIs. Which do you think fit the criteria of being specific, measurable, attainable, relevant and time-bound? Please correct the responses below to continue.

Question 1 of 4: Ensure 80% of clients use the gym’s online system to book personal training appointments

• True
• False

Question 2 of 4: Increase how much money customers spend in the gym’s juice bar

• True
• False

Question 3 of 4: A score of 85% or more in the annual survey for the question ‘Would you recommend this gym to a friend?’

• True
• False

Question 4 of 4: Ensure 90% of new gym members book an induction session within the first two weeks of joining

• True
• False

Plan your online business strategy Quiz Answers

Question 1: What is the first step in creating an online business strategy?

A: Identifying business goals

B: Understanding what the competition is doing

C: Knowing the market

D: Aligning goals to the strategy

Question 2: What is the purpose of the ‘See, Think, Do, Care’ framework?

A: To help determine a marketing strategy

B: To help a business understand the customer journey online

C: To help a business reach a global audience

D: To give insight into specific customer groups

Question 3: Why is optimising customer touchpoints online beneficial for businesses?

A: It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility

B: It gives businesses the opportunity to save money on online advertising

C: It provides customers with value every time they come into contact with a brand, helping build trust

D: It gives businesses an opportunity to collect more data from potential customers

Question 4: Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

A: Incorporate it within marketing materials across all channels to help raise customer awareness

B: Create an email campaign letting your customers know why you are unique

C: Film a video explaining your unique selling point and send it to employees

D: Create a press release and distribute it through your channels

Question 5: What type of information can KPIs provide?

A: Audience segmentation

B: Long-term projections

C: Financial viability

D: Board decisions