FUNDAMENTALS OF DIGITAL MARKETING: MODULE 1 Quiz Answers

The Online Opportunity Quiz Answers

Question 1: Doing business online brings lots of fantastic opportunities – it can really help your company in new and exciting ways. Once your business is online, what opportunities can you take advantage of?

Select All Correct Responses

A) Finding lots of new customers – everyone’s online these days

B) Selling your products or services straight from your website or app

C) Delivering targeted advertising to customers

D) Saving money on your heating bills

E) Learning more about what your customers love

F) Using analytics to power your online sales

Question 2: Karl, a 50-year-old mechanic, runs the local garage in a small town and is considering taking his business online. How could going digital benefit his business?

Select All Correct Responses

A) He’d be more visible to customers

B) He can target ads at local customers

C) It’s easier to communicate with customers

D) Less need for customer conversations

E) More insights into customers’ online behaviour

F) He can modernise his company logo

The online opportunity Final Quiz Answers

Question 1:The increased use of the Internet presents a lot of potential for which types of businesses?

A: All businesses

B: Small business owners

C: International businesses

D: Local businesses

Question 2: Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

A: Sending flyers with your web address to customers

B: Creating a business listing in online local directories

C: Increasing print and billboard advertising

D: Building a team of digital advertising experts

Question 3: Which of the following is the easiest way for visitors to learn about a business while visiting a website?

A: Getting a free ‘taster’ of one of your products when they sign up to receive emails

B: Listening to an audio file that auto plays whenever someone visits your site

C: Browsing your product pages and reviewing the Frequently Asked Questions page

D: Reading the terms and conditions for your products on your site

Question 4: What is a key benefit of having an online presence for a business?

A: The ability to sell products directly to customers through social media

B: Being visible when people search for a business like yours

C: Sending users emails to update them on new products

D: Being able to offer new customers promotional discounts

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 1 Quiz Answers