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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 26 Quiz Answers Expand internationally Quiz Answers Question 1: What is the best way to translate the content on your website for a new market? A: Google translate B: Native speakers C: Translation software D: Language guide Question 2: Before starting to promote products to other countries online, what could […]

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 25 Quiz Answers Sell more online Quiz Answers Question 1: Which of the following is a sign that customers are having trouble using a particular device to make purchases? A: Analytics shows you have a lot of mobile visitors, but very few purchases through mobile B: A specific product is […]

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 24 Quiz Answers Build your online shop Quiz Answers Question 1: What would be beneficial to include on a product description page? A: Previous versions of the product B: Links to other suppliers C: Reviews of the product D: Price comparisons Question 2: Which of the following is an advantage […]

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 23 Quiz Answers Turn data into insights Quiz Answers Question 1: Which type of data relates to a metric that can be represented with a number? A: Quantitative B: Qualitative C: Holistic D: Customer Question 2: What makes the data cycle useful? A: It helps you make the most of […]

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 22 Quiz Answers Find success with analytics Quiz Answers Question 1: Most web analytics tools can tell you what information about the user? A: Their contact details, their behaviour and their operating system B: Their location, type of device they’re using and pages visited C: Their location, type of device […]

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 21 Quiz Answers Get started with analytics Quiz Answers Question 1: Fill in the blank: Website analytics can tell you _____________. A: What time of day your website gets the most traffic B: How many mentions or likes you get on social media C: How well your competitor’s ad campaigns […]

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 20 Quiz Answers Make the most of video Quiz Answers Question 1: When incorporating videos into a digital strategy, which of the following tactics provides value to customers? A: Setting up live streams of the business’s physical shop on their website B: Publishing a how-to video on their website C: […]

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 19 Quiz Answers Deep dive into display advertising Quiz Answers Question 1: In what way can display advertising be effective? A: It guarantees more visitors to your site B: It guarantees increased sales C: It drives traffic to your website D: It improves your ranking in search engines Question 2: […]

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 18 Quiz Answers Advertise on other websites  Quiz Answers Question 1: If you own a film blog, which type of customer can you expect to reach with display advertising? A: People who use ad-blockers and are interested in your subject B: People who haven’t read your blog before but are […]

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 17 Quiz Answers Connect through email Quiz Answers Question 1: Which of the following will you need to start an email marketing programme? A: A collection of email templates B: A ‘Contact Us’ form C: A way to collect people’s email addresses D: A set budget Question 2: Which of […]

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 16 Quiz Answers Get started with content marketing Quiz Answers Question 1: Which of the following is an accurate definition of what a content marketing campaign involves? A: Creating and posting content ad-hoc when you have the time B: The creation of time-sensitive content that can be published through various […]

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 15 Quiz Answers Make mobile work for you Quiz Answers Question 1: When considering how mobile users will search for your business, which types of keywords should you focus on? A: Long tail keywords B: Shorter keywords and phrases C: Longer keywords and phrases D: Exact match keywords Question 2: […]