Course Content: Digital Marketing Training in Jalandhar
Module 1: Introduction to Digital Marketing
- Understanding Digital Marketing Landscape
- Evolution and Importance of Digital Marketing
- Key Digital Marketing Channels Overview
Module 2: Website Foundations for Digital Marketing
- Website Structure and Design Principles
- Basics of User Experience (UX) and User Interface (UI)
- Mobile Responsiveness and SEO-Friendly Practices
Module 3: Search Engine Optimization (SEO)
- On-Page and Off-Page SEO Techniques
- Keyword Research and Strategy
- SEO Analytics and Performance Monitoring
Module 4: Pay-Per-Click (PPC) Advertising
- Introduction to Paid Advertising Platforms (Google Ads, Bing Ads)
- Campaign Setup, Budgeting, and Ad Copy Creation
- Conversion Tracking and Analytics Integration
Module 5: Social Media Marketing (SMM)
- Social Media Strategy Development
- Content Creation and Scheduling
- Advertising on Major Social Platforms (Facebook, Instagram, LinkedIn)
Module 6: Email Marketing
- Building Email Lists and Segmentation
- Crafting Effective Email Campaigns
- Email Automation and Analytics
Module 7: Content Marketing
- Content Creation Strategies
- Blogging, Video Marketing, and Infographics
- Content Distribution and Amplification
Module 8: Influencer Marketing
- Identifying and Collaborating with Influencers
- Developing Effective Influencer Marketing Campaigns
- Measurement and ROI in Influencer Marketing
Module 9: Analytics and Data-Driven Decision Making
- Introduction to Google Analytics
- Key Metrics for Digital Marketing
- Data Analysis for Performance Improvement
Module 10: Advanced Strategies and Emerging Trends
- Advanced Social Media Strategies (Chatbots, Live Video)
- Voice Search Optimization
- Augmented Reality (AR) and Virtual Reality (VR) in Marketing
Capstone Project: Implementing a Digital Marketing Campaign
- Developing a Comprehensive Digital Marketing Campaign
- Integration of Multiple Channels
- Performance Analysis and Optimization
Digital Marketing Training Certification
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Digital Marketing Course Fee and Duration in Jalandhar
| Track | Regular Track | Weekend Track | Fast Track |
|---|---|---|---|
| Course Duration | 45 – 60 Days | 8 Weekends | 5 Days |
| Hours | 2 hours a day | 3 hours a day | 6+ hours a day |
| Training Mode | Live Classroom | Live Classroom | Live Classroom |